A Cautionary Tale
Squarespace was created to help turn dreams into realities, but for the holidays it wanted to flip the idea on its head. Who would be horrified by realising a dream? The answer was Oscar the Grouch, the beloved pessimist from children’s TV series Sesame Street. In the film, Oscar is an accidental trash sculptor who becomes a darling of the NYC art world when his work is shared on a Squarespace website. It’s his greatest nightmare: people like him. And that makes him miserable. Until he realises that being miserable actually makes him happy.
- Film AdvertisingWriting for Film Advertising
- Film AdvertisingVOD Commercials over 30 seconds
Country
- United States
Client
- Squarespace
Production Company
- O Positive
Chief Creative Officer
- David Lee
Creative Director
- Ben Hughes
Senior Art Director
- Tim Scales
- Leilanni Todd
Senior Copywriter
- Matt McCarron
Designer
- Matt King
- Kyungwan Kang
Photographer
- Craig Reynolds
Retoucher
- Derek Kalisher
Head of Production
- Sandra Nam
Executive Producer
- Graham Dunglinson
- Marc Grill
- Sila Sawyer
- Amy Kommatas
Producer
- Jen McKenzie
Photo Producer
- Kim Santella
Business Affairs Manager
- Kiersten Bergstrom
Director
- Jim Jenkins
Director of Photography
- Stuart Dryburgh
Production Designer
- Julian LaVerdiere
Editor
- Geoff Hounsell
Assistant Editor
- Jeff Lopus
Post Producer
- Irka Seng
- Andrew Cravotta
- Alexandra Lubrano
VFX Supervisor
- Doug Luka
Lead Effects Artist
- Steve Morris
Colorist
- Tom Poole
Music & Sound Design
- Q Department
Sound Mix
- Digital Arts
Advertising Agency
- Squarespace
Squarespace was created to help turn dreams into realities, but for the holidays it wanted to flip the idea on its head. Who would be horrified by realising a dream? The answer was Oscar the Grouch, the beloved pessimist from children’s TV series Sesame Street. In the film, Oscar is an accidental trash sculptor who becomes a darling of the NYC art world when his work is shared on a Squarespace website. It’s his greatest nightmare: people like him. And that makes him miserable. Until he realises that being miserable actually makes him happy.