WSJ Read Yourself Better
WSJ needed to drive membership growth by re-establishing a strong, singular point of view and celebrating the unique role they play in the world; against a backdrop of endless, low-quality content and misinformation, the Journal is committed to delivering quality news and factual reporting. Read Yourself Better was created to wake people up to this, with a satirical and pointed rallying cry. The barrage of media and consumption habits is depicted in a fantastical way, each of them exploded elegantly in-camera and with minimal VFX (adding authenticity in this overly digital age).
- Visual EffectsSpecial Effects
- Film AdvertisingVOD Commercials over 30 seconds
Country
- United States
Client
- Suzi Watford
Advertising Agency
- The&Partnership New York
Executive Creative Director
- Justin Ruben
Art Director
- David Tomkins
Copywriter
- Simon Philion
Producer
- Kevin Wilson
Director
- Juan Cabral
WSJ needed to drive membership growth by re-establishing a strong, singular point of view and celebrating the unique role they play in the world; against a backdrop of endless, low-quality content and misinformation, the Journal is committed to delivering quality news and factual reporting. Read Yourself Better was created to wake people up to this, with a satirical and pointed rallying cry. The barrage of media and consumption habits is depicted in a fantastical way, each of them exploded elegantly in-camera and with minimal VFX (adding authenticity in this overly digital age).