Nails
Reebok needed to win over a young, influential audience, so it ignored the rules and championed the unexpected instead. In this film, a typical street basketball game takes a turn when a strange young woman in Reebok sneakers steps onto the court and unleashes a strange and contagious dance. Slowly the hypnotic boogie spreads from the court to the entire neighbourhood. The campaign results include a 45% YOY increase in Reebok’s revenue, a 21% YOY increase in website visits and a 179% increase in mentions across social.
- Film AdvertisingTV Commercials 41-60 seconds
Country
- United States
Client
- Reebok
Producer
- Namrata Abhyankar
- KC Dossett
Executive Producer
- Melanie Fedunok
- Holly Vega
- Anastasia Von Rahl
- Kelly Bayett
- Deanne Mehling
Director
- Andreas Nilsson
Director of Photography
- Alexis Zabe
Line Producer
- Grace Bodie
Production Designer
- Alexis Ross
Editor
- Ben Campbell
Composer
- Jacob Plasse
Creative Director
- John Leonit
- Byron del Rosario
- Phil Crowe
2D Lead
- Martin Karlsson
3D Lead Artist
- Jorge Montiel
- Jason Mortimer
Sound Engineer
- AJ Murillo
Music & Sound
- Barking Owl
Finishing
- The Mill
Production Company
- Biscuit Filmworks
Editing
- Cut + Run
Global Head of Marketing
- Melanie Boulden
Senior Director Brand Marketing
- Inga Stenta
Global Senior Brand Advertising and Retail Director
- Amy Manganiello
Global Brand Advertising Manager
- Caitlin Sullivan
- Laura Whedon
Global Brand Advertising Associate Manager
- Shelby Kreienberg
Senior Director Brand Management
- James Woolard
Senior Manager Brand Management
- Chris Strachan
Manager Brand Management
- Ashley Tyler
Founder and Partner
- Paul Venables
Executive Creative Director
- Will McGinness
Senior Art Director
- Allie Nordstrom
Art Director
- Victor Roa
Senior Copywriter
- Elliot Nordstrom
Copywriter
- Sam Bauer
Advertising Agency
- Venables Bell & Partners
Reebok needed to win over a young, influential audience, so it ignored the rules and championed the unexpected instead. In this film, a typical street basketball game takes a turn when a strange young woman in Reebok sneakers steps onto the court and unleashes a strange and contagious dance. Slowly the hypnotic boogie spreads from the court to the entire neighbourhood. The campaign results include a 45% YOY increase in Reebok’s revenue, a 21% YOY increase in website visits and a 179% increase in mentions across social.