The Epidemic
The Epidemic is a mobile experience that integrates real text messages with film. On first viewing, it seems to tell the story of a girl growing sicker from a health epidemic. After watching, the viewer is prompted to enter their phone number to find out what really happened. The same film then plays again, but this time the viewer receives real text messages at the same time as the girl in the video. The seemingly inconsequential glances the girl has been giving her phone are revealed to be something more sinister: she is a victim of cyberbullying, the real epidemic of the story.
- Film AdvertisingInteractive Film Advertising
- DirectionFilm Advertising
- DigitalCreative Use of Technology
- Film AdvertisingInnovative Film Advertising
Country
- United States
Client
- Monica Lewinsky
Production Company
- Sanctuary
Chief Creative Officer
- Greg Hahn
- David Lubars
Creative Director
- Roberto Danino
- Gary du Toit
- Lance Vining
- Bianca Guimaraes
Associate Creative Director
- Jim Connolly
Head of Production
- David Rolfe
Executive Producer
- Kristen Bedard-Johnson
- Jessica Coccaro
- Preston Lee
Executive Digital Producer
- James Young
Developer
- Alex Massicott
- Nick Russo
Digital Development Manager
- Jimmy McGee
Account Director
- Lindsey Cash
- Carrie White
Account Assistant
- Ben Rickabaugh
Planning Director
- Karin Santiago
Brand Strategist
- Dexter Blumenthal
Strategist
- Crystal Lin
Director
- Cole Webley
Cinematographer
- Paul Meyers
Line Producer
- Noah Thomason
Editing Company
- Arcade Edit
Editor
- Paul Martinez
Telecine
- Company 3
Music & Sound Company
- Human
Audio Production Company
- Post Human
PR Agency
- Dini von Mueffling Communications
Advertising Agency
- BBDO New York
The Epidemic is a mobile experience that integrates real text messages with film. On first viewing, it seems to tell the story of a girl growing sicker from a health epidemic. After watching, the viewer is prompted to enter their phone number to find out what really happened. The same film then plays again, but this time the viewer receives real text messages at the same time as the girl in the video. The seemingly inconsequential glances the girl has been giving her phone are revealed to be something more sinister: she is a victim of cyberbullying, the real epidemic of the story.