Cheers to All
In advertising, beer is still shown as a man’s thing. But in real life, over 31% of beer drinkers are not men. As a progressive brand, Heineken decided to give a fresh perspective on drinker stereotypes and remind people that drinks have no gender. This belief was turned into a montage of real-life experiences that everyone could relate to, with men and women being served the wrong drink based on their gender. The film received thousands of positive comments within a few hours of its airing, including from women that felt represented in a beer ad for the first time.
- Film AdvertisingTV Commercials 41-60 seconds
Country
- Italy
Client
- Heineken
Production Company
- Iconoclast Paris
Global Chief Creative Officer
- Bruno Bertelli
Chief Creative Officer
- Cristiana Boccassini
Global Executive Creative Director
- Luca Cinquepalmi
- Luissandro Del Gobbo
- Marco Venturelli
Executive Creative Director
- Michele Picci
Associate Creative Director
- Francesco Basile
Strategic Planner
- James Moore
Strategist
- Ilko Petkov
- Stuart Williams
Head of Production
- Mariella Maiorano
TV Producer
- Arianna Natale
Digital Producer
- Sanam Bartoletti
Account Director
- David Pagnoni
International Client Services Director
- Eleni Characleia
- Patricia Synephias
Digital Account Director
- Alexandra Stoica
- Marion Quesada
Account Supervisor
- Come De Courcelles
Account Executive
- Lischa Steiper
Producer
- Iconoclast Paris
- Iconoclast Paris
Director of Photography
- Matias Boucard
Advertising Agency
- Publicis Italy
In advertising, beer is still shown as a man’s thing. But in real life, over 31% of beer drinkers are not men. As a progressive brand, Heineken decided to give a fresh perspective on drinker stereotypes and remind people that drinks have no gender. This belief was turned into a montage of real-life experiences that everyone could relate to, with men and women being served the wrong drink based on their gender. The film received thousands of positive comments within a few hours of its airing, including from women that felt represented in a beer ad for the first time.