Signs of Love
To spread a little LGBTQI+ inclusion and activate its sponsorship of Sydney Gay & Lesbian Mardi Gras beyond Sydney’s Oxford Street parade-route, ANZ Bank transformed ‘other’ Oxford Street road signs right across the country into fabulous Signs of Love. This idea created a bespoke Mardi Gras experience in far flung locations around the country for individuals isolated from or unable to attend the festival. With Google Street View and ANZ-branded Oxford Street Giphy stickers, ANZ extended the Mardi Gras experience through online and social touchpoints for all the world to experience.
- MediaUse of Integrated
Country
- Australia
Client
- ANZ Bank
Chief Creative Officer
- Paul Reardon
Creative Director
- Matt Stoddart
Creative
- Rob Hibbert
- Mark Jones
- Harrison Webster
- Max Reed
Head of Art
- Eric Benitez
Agency Producer
- Janine Wertheim
Designer
- Gavin O’Brien
Regional Group Head
- Ricci Meldrum
Business Director
- Emma Fox
Project Manager
- Angelique Dougleris
Group Planning Director
- Paul Arena
Print Producer
- Rachel Foley
Executive Planning Director
- Jeff Malone
Editor
- Callum Croft
- Brian Patto
- Chris Gillingham
Directors
- The Glue Society
Production
- Revolver/Will O’Rourke Sydney
Managing Director
- Michael Ritchie
Executive Producer
- Jasmin Helliar
- Pip Smart
Producer
- Isabella Vitelli
Production Designer
- Sam Hobbs
Art Director
- Martin Williams
Construction Manager
- Cameron Stanton
Chief Marketing Officer
- Sweta Mehra
Head of Marketing
- Carolyn Bendall
Brand Manager
- Darren Sibson
- Alice McCormack
Social Media Specialist
- Marnie Benfold
Media Agency
- PHD Melbourne
PR Agency
- Thrive PR & Communications
Advertising Agency
- TBWA\Melbourne
To spread a little LGBTQI+ inclusion and activate its sponsorship of Sydney Gay & Lesbian Mardi Gras beyond Sydney’s Oxford Street parade-route, ANZ Bank transformed ‘other’ Oxford Street road signs right across the country into fabulous Signs of Love. This idea created a bespoke Mardi Gras experience in far flung locations around the country for individuals isolated from or unable to attend the festival. With Google Street View and ANZ-branded Oxford Street Giphy stickers, ANZ extended the Mardi Gras experience through online and social touchpoints for all the world to experience.