For the Throne
Leading up to the final season, the whole world wanted to be part of GoT. But there’s no easy path to the throne. HBO asked the world one question: How far would you go #ForTheThrone? Fans of all kinds answered the call. They murdered the Bud Knight at the Super Bowl in GoT fashion. They convinced Shake Shack to create a secret Valyrian menu. They stripped Mountain Dew’s branding to create A Can with No Name. They turned the NBA Timberwolves into the Direwolves. 30,0000 fans travelled 4.8 million km on quests to find hidden thrones, and over 300,000 fans sacrificed blood for the Red Cross.
- EntertainmentIntegrated
- MediaUse of Collaboration
- EntertainmentUse of Audience
Country
- United States
Production Company
- Second Child
Client
- HBO
Creative Chairman
- David Droga
Chief Creative Officer
- Neil Heymann
Group Creative Director
- Andrew Fergusson
Creative Director
- Dustin Tomes
- Jono Paull
Associate Creative Director
- Adrian Chan
- Lauren Ferreira
Art Director
- Tobias Lindborg
Copywriter
- Felix Karlsson
Chief Design Officer
- Jason Severs
Design Director
- Anna Fine
Senior Designer
- Albie Eloy
Chief Production Officer
- Sally-Ann Dale
Director of Production
- Jesse Brihn
Director of Interactive Production
- Tasha Cronin
Art Producer
- Elena Baxter
Print Producer
- Rose Mahan
Business Affairs Director
- Jocelyn Howard
Business Affairs Manager
- Abigail Press
Chief Strategy Officer
- Jonny Bauer
Group Communications Strategy Director
- Samantha Deevy
Communications Strategy Director
- Elsa Stahura
Group Data Strategy Director
- Anthony Khaykin
Senior Data Strategist
- Tradd Salvo
Chief Communications Officer
- Marianne Stefanowicz
Managing Director
- Dan Gonda
Group Account Director
- Lauren LaValle
Account Director
- Ola Abayomi
Account Supervisor
- Tori Tessalone
Account Manager
- Ashley Diddell
Head of Project Management
- Paul Eckelmann
Advertising Agency
- Droga5 New York
Leading up to the final season, the whole world wanted to be part of GoT. But there’s no easy path to the throne. HBO asked the world one question: How far would you go #ForTheThrone? Fans of all kinds answered the call. They murdered the Bud Knight at the Super Bowl in GoT fashion. They convinced Shake Shack to create a secret Valyrian menu. They stripped Mountain Dew’s branding to create A Can with No Name. They turned the NBA Timberwolves into the Direwolves. 30,0000 fans travelled 4.8 million km on quests to find hidden thrones, and over 300,000 fans sacrificed blood for the Red Cross.