Bleed for the Throne
When extreme winter weather caused an emergency blood shortage for the American Red Cross, a show known for its bloodshed rallied the world’s most diehard fans to prove their devotion – by bleeding for it. Anyone who donated blood for the throne had the chance to win the ultimate prize of watching the season eight premiere ahead of the worldwide release. Bleed for the Throne kicked off with an immersive experience at SXSW, before rolling out nationwide and spreading across the world.
- MediaUse of Events & Stunts
- EntertainmentImmersive
Country
- United States
Client
- HBO
Creative Director
- Dustin Tomes
- Jono Paull
Associate Creative Director
- Adrian Chan
- Lauren Ferreira
Art Director
- Tobias Lindborg
Copywriter
- Felix Karlsson
Chief Design Officer
- Jason Severs
Design Director
- Anna Fine
Senior Designer
- Albie Eloy
Chief Production Officer
- Sally-Ann Dale
Director of Production
- Jesse Brihn
Director of Interactive Production
- Tasha Cronin
Art Producer
- Elena Baxter
Print Producer
- Rose Mahan
Business Affairs Director
- Jocelyn Howard
Business Affairs Manager
- Abigail Press
Chief Strategy Officer
- Jonny Bauer
Group Communications Strategy Director
- Samantha Deevy
Communications Strategy Director
- Elsa Stahura
Group Data Strategy Director
- Anthony Khaykin
Senior Data Strategist
- Tradd Salvo
Chief Communications Officer
- Marianne Stefanowicz
Managing Director
- Dan Gonda
Group Account Director
- Lauren LaValle
Account Director
- Ola Abayomi
Account Supervisor
- Tori Tessalone
Account Manager
- Ashley Diddell
Head of Project Management
- Paul Eckelmann
Creative Chairman
- David Droga
Chief Creative Officer
- Neil Heymann
Group Creative Director
- Andrew Fergusson
Advertising Agency
- Droga5 New York
- Giant Spoon
Production Company
- Second Child
When extreme winter weather caused an emergency blood shortage for the American Red Cross, a show known for its bloodshed rallied the world’s most diehard fans to prove their devotion – by bleeding for it. Anyone who donated blood for the throne had the chance to win the ultimate prize of watching the season eight premiere ahead of the worldwide release. Bleed for the Throne kicked off with an immersive experience at SXSW, before rolling out nationwide and spreading across the world.