Forbidden Number
In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.
- MediaUse of Collaboration
Country
- Brazil
Client
- AB InBev
Production Company
- Malagueta Filmes
- Stink Films Sao Paulo
Chief Creative Officer
- Sergio Gordilho
Executive Creative Director
- Matias Menendez
Creative Director
- Mateus Coelho
Copywriter
- Nicholas Bergantin
- Tiago Abreu
- Pedro Paes
Art Director
- Yan Graller
- Bill Queiroga
- Linus Oura
- Rodrigo Adam
Digital Creative
- Carolina Camila dos Santos
- Carol Patrocinio
- Alexandre Dourado
Special Projects Director
- Monique Lopes Lima
Special Projects Manager
- Fernanda Segura
- Juliana Leite
Special Projects Producer
- Maria Luiza Lins
- Fernando Alonso
Content and Art
- Felix .
Director of Corporate Social Responsibility
- Raphael Vandystadt
PR
- Carla Guimaraes
- Felipe Bolguese
- Fabiana Antacli
- Carina Miranda
- Isabela Levy
Client Services
- Rafael Nogueira
- Carolina Boccia
- Vivianne Santos
- Karen Pardo
- Heloisa Pupim
Agency Producer
- Paulo Geraissate
- Rodrigo Ferrari
- Tais Olhiara
Film Director
- Giovani Lima
- . .
Sound Production
- HEYHEYMYMY
Advertising Agency
- Africa
In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.