History Blocks
One of UNESCO’s tasks is to protect the cultural heritage of all people around the world. Sadly, that is not always possible. Because of wars and armed conflicts, hundreds of monuments are being destroyed. Whether as collateral damage or as direct targets of cultural cleansing, they are being reduced to rubble – and so is our heritage. These historic places are now in danger of being left out of history. Some might never be reconstructed, and we may never be able to set foot in them again. With this in mind, we set out to keep the legacies of these endangered and destroyed heritage sites alive by rebuilding them in Minecraft.
- EntertainmentGames
- Art DirectionArt Direction for In-Game Advertising
- Art DirectionArt Direction for Branded Apps & Games
- BrandingDigital Brand Expression
- ImpactDesign/Not for Profits
- MediaUse of Digital
- DigitalBranded Apps & Games
Country
- Brazil
Production Company
- Hungry Man Sao Paulo
Client
- Unesco
Chief Creative Officer
- Sergio Gordilho
Art Director
- Sergio Gordilho
- Adriana Barreto
- Rick Garcia
Executive Creative Director
- Sophie Schonburg
Head of Art
- Bruno Valenca
Copywriter
- Felipe Duarte
- Juliana Leite
- Raphael Vandystadt
- Daniel Ogawa
Special Projects Director
- Monique Lopes Lima
Special Projects Manager
- Fernanda Segura
- Juliana Leite
Special Projects Producer
- Julia Newman
- Fernando Alonso
- Isabela Levy
Director of Corporate Social Responsibility
- Raphael Vandystadt
Content Director
- Filipe Botton
PR
- Fabiana Antacli
- Debora Bacaltchuk
- Carina Miranda
Planning
- Rodrigo Maroni
- Rafael Camilo
Agency Producer
- Mariana Hermeto
- Rodrigo Ferrari
- Tais Olhiara
Film Director
- Fabio Pinheiro
Director of Photography
- Thiago Beck
Post Producing Company
- Asteroide Filmes
Sound Production
- Punch Audio
Advertising Agency
- Africa
One of UNESCO’s tasks is to protect the cultural heritage of all people around the world. Sadly, that is not always possible. Because of wars and armed conflicts, hundreds of monuments are being destroyed. Whether as collateral damage or as direct targets of cultural cleansing, they are being reduced to rubble – and so is our heritage. These historic places are now in danger of being left out of history. Some might never be reconstructed, and we may never be able to set foot in them again. With this in mind, we set out to keep the legacies of these endangered and destroyed heritage sites alive by rebuilding them in Minecraft.
Comment from D&AD Community
Religious fundamentalists destroyed countless historical monuments in the Middle East which were lost forever. That’s a brutal fact and the loss has an even greater impact for the next generation. But instead of endless mourning and useless accusations UNESCO ‘simply’ took a stand and supported the development of the Minecraft-based game History Blocks. They answered the act of cruelty and violence with the development of a peaceful game which can’t be destroyed but will constantly grow and so protect memories and history and cultural achievements. With the simple act of gamification of education. Besides this, there are two more aspects I would like to point out: it might be a little bit subtle but while supporting the development of History Blocks UNESCO takes a brave stand against religious fanaticism. The second thing is that UNESCO fulfils its purpose perfectly: it protects already destroyed ancient monuments from falling into oblivion while providing knowledge and education and keeping memories and history alive. So with this game the UNESCO is doing what it’s supposed to do: protecting the cultural heritage of mankind.
— Katja Behnke, Creative Director, Digitas PixelparkWe live in a time where we have a huge responsibility to the next generation, and this stretches to the entertainment that we create too. History Blocks is a tool bridging past and future, using entertainment to educate a new generation about the global culture that existed before them. Work like this is necessary today, and it will have a hugely positive impact on those that engage with it. That is the sign of important work that should be recognised.
— Holly Fraser, Director of Content / Editor-In-Chief, WePresent
