AAMI Warning Spots
AAMI is Australia’s leading motor insurance company. For years, it has been collecting data from thousands of accidents across the country. This helped it identify not only the exact locations of accident hotspots, but also their major causes. AAMI Warning Spots combines multiple data sources to deliver a world-first in road safety messages – Spotify ads using advanced geo-targeting to pinpoint a driver’s precise location and alert them to a specific road hazard ahead.
- MediaUse of Radio & Audio
Country
- Australia
Client
- Suncorp
Production Company
- Ogilvy Melbourne
Executive Creative Director
- David Ponce de Leon
Creative Director
- Lenna Boland
Senior Art Director
- Axel Tagg
Associate Creative Director
- Tom Russell
Group Account Director
- Milly Scott
Head of Digital & Innovation
- Jason Davey
Senior Account Director
- Bindy Bassingthwaighte
Account Manager
- Alexandra Leahy
Agency Producer
- Annie Thiele
Advertising Agency
- Ogilvy Melbourne
Design Agency
- Ogilvy Australia
AAMI is Australia’s leading motor insurance company. For years, it has been collecting data from thousands of accidents across the country. This helped it identify not only the exact locations of accident hotspots, but also their major causes. AAMI Warning Spots combines multiple data sources to deliver a world-first in road safety messages – Spotify ads using advanced geo-targeting to pinpoint a driver’s precise location and alert them to a specific road hazard ahead.