The Last Ever Issue
VMLY&R and Gazeta.pl purchased Poland's longest running and most-read adult magazine and turned the page, by making its last issue the beginning of a new conversation around sexual education, gender portrayal, equal rights, sexism, and more. The magazine - which was published on International Women’s Day - still had the regular sections and columns, but reimagined the content around sexual education, gender portrayal, equal rights, sexism, and more. It was the symbolic end of an era, and a spectacular beginning for a much-needed national conversation.
- MediaUse of Press & Outdoor
- IntegratedEarned Media/Large Business (over 500 employees)
Country
- Poland
Client
- Gazeta.pl
Production Company
- Papaya Films
Associate Creative Director
- Maciek Kozina
- Adam Smereczyński
Executive Creative Director
- Dawid Szczepaniak
Head of PR
- Łukasz Majewski
Design Director
- Tomek Szkodziński
Art Director
- Ewelina Wojtyczka
- Aleksander Kropidłowski
Chief Strategy Officer
- Paweł Loedl
President
- Michał Wolniak
User Experience Designer
- Wiktoria Bełz
Influencer Manager
- Rafał Nalewajski
Project Manager
- Łukasz Siewiorek
Creative
- Julia Szostak
- Daniel Przygoda
Junior Copywriter
- Katarzyna Rychowiecka
Social Media Specialist
- Inez Ali
Photographer
- Zuza Krajewska
- Daniel Jaroszek
- Paula Patocka
- Małgorzata Popingis
- Weronika Ławniczak
Executive Producer
- Kacper Sawicki
Producer
- Ewa Kurzava
Creative Strategist
- Claudio Baretto
- Małgorzata Nierodzińska
- Edyta Kotowicz
Senior Strategic Planner
- Gocha Adamczyk
Account Director
- Anna Kwiatkowska
Account Manager
- Urszula Mazur
Advertising Agency
- VMLY&R Poland
Design Agency
- VMLY&R Poland
VMLY&R and Gazeta.pl purchased Poland's longest running and most-read adult magazine and turned the page, by making its last issue the beginning of a new conversation around sexual education, gender portrayal, equal rights, sexism, and more. The magazine - which was published on International Women’s Day - still had the regular sections and columns, but reimagined the content around sexual education, gender portrayal, equal rights, sexism, and more. It was the symbolic end of an era, and a spectacular beginning for a much-needed national conversation.
Comment from D&AD Community
This is not just a powerful idea but a powerful action. This is an example of how you truly enable a cause, not just by talking about it but taking the problem head-on and acting on it. Buying a piece of media to just destroy it forever, in order to make a point, is pretty ingenious.
— Savita Iyer, VP - Strategy, Lowe Lintas