Save Our Libraries
A 50% cut in government funding for Ontario library services led to immediate layoffs and programme cancellations. The Save Our Libraries campaign imagined a future where all public funding for libraries was lost, and replaced by invasive ads and product placements. Now the iconic chant of ‘All for one, one for all!’ in the Three Musketeers serves as a segue to promote a two for one pizza sale. The message was clear: If we don’t support public libraries, someone else will. More than 100,000 signatures later, the government has clawed back some cuts, but the battle is ongoing.
- Radio & AudioRadio Advertising Campaigns
Country
- Canada
Client
- Save Our Libraries
Audio Post Production Company
- TA2
Chief Creative Officer
- Graham Lang
Executive Creative Director
- Jenny Glover
President
- David Toto
Creative Director
- TJ Arch
Art Director
- Dean Hamann
Creative
- Damon Crate
Executive Producer
- Nancy Rak-Swales
Writer
- Kelly Uman
- Evan Wallis
Producer
- Ashlie Luthra
Account Supervisor
- Mikael Martinez
- Alyssa Campbell
Sound Designer
- Steve Gadsden
Sound Design
- Josh Mancuso
- Blair Duddy
- Dana Gadsden
Advertising Agency
- TBWA\Juniper Park
A 50% cut in government funding for Ontario library services led to immediate layoffs and programme cancellations. The Save Our Libraries campaign imagined a future where all public funding for libraries was lost, and replaced by invasive ads and product placements. Now the iconic chant of ‘All for one, one for all!’ in the Three Musketeers serves as a segue to promote a two for one pizza sale. The message was clear: If we don’t support public libraries, someone else will. More than 100,000 signatures later, the government has clawed back some cuts, but the battle is ongoing.