Beats – Tempo
In 2019, Beats was preparing to launch Powerbeats Pro and Solo Pro, but it faced a challenge. How do you train hundreds of thousands of retail employees on a product they can’t yet hold, headphones they can’t yet hear, or explain technology that is still in production? Introducing Tempo: a highly dynamic, universal retail training platform that can scale to a global salesforce overnight. Tempo redefined the way Beats engages, connects, and educates audiences. It launched in 20+ languages, trained over 600,000 employees world-wide, and saw pre-order channel sales rise 2.13x
- Design TransformationOperational Transformation
- Digital DesignService Digitisation
Country
- United States
Client
- Beats
Motion Graphics Designer
- Benjy Deng
Chief Creative Officer
- Dave Snyder
Designer
- Tony Zhao
Art Director
- Dan Lemperle
- Jess Tainsh
Senior Copywriter
- Joey McRobert
Creative Director
- Dan Munzing
- Laurie Hollar
- Justin Earley
Senior Editor
- Taj Francois
Editor
- Mike Wells
Vice President Head of Technology
- Eric Decker
Principal Software Architect
- Owen Van Dijk
Developer
- Tyler Swanson
- Bryan Gula
- Ivo Illic
IT Support
- Akash Sheladia
Executive Producer
- Andrew Schlanger
Senior Producer
- Stephen Maouyo
- Anna Grimm
Producer
- Kevin Porras
- Dave Lucas
- Eddie Mestre
- Julia Kennedy
- Ben Kainz
CG Director
- Daniel Marin
Design Director
- Jennifer Xin
Executive Design Director
- Matt St. Gelais
Design Agency
- Firstborn
In 2019, Beats was preparing to launch Powerbeats Pro and Solo Pro, but it faced a challenge. How do you train hundreds of thousands of retail employees on a product they can’t yet hold, headphones they can’t yet hear, or explain technology that is still in production? Introducing Tempo: a highly dynamic, universal retail training platform that can scale to a global salesforce overnight. Tempo redefined the way Beats engages, connects, and educates audiences. It launched in 20+ languages, trained over 600,000 employees world-wide, and saw pre-order channel sales rise 2.13x
Comment from D&AD Community
Beats has a sincere and exaggerated design. It solves the retail channel experience of unmanned services and also provides customers with good product experience teaching. It is great even as internal employee training material. Inheriting the excellent genes of Apple design aesthetics, it is really excellent in the web exchange experience.
— Akae Wang, Executive Creative Director, Tencent
