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D&AD Annual 2020

Changjiang Insun Cinema at Xian La Botanica Capitaland Mall
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  • Spatial DesignRetail Design

Country

  • Hong Kong

Client

  • Hubei Changjiang Film Group

Design & Project Director

  • Ajax Law
  • Virginia Lung

Photographer

  • Jonathan Leijonhufvu

Design Agency

  • One Plus Partnership

The colours of Changjian Insun Cinema’s interiors originate from the contrasting nature of shades in negative film. The idea incorporates family friendly and fully functional playground-inspired design. Children and adults are encouraged to come and interact with and have fun in this playground, which is designed to help even adults to find their inner childlike innocence. The lobby red and white is intended as a Georges Rousse-style optical illusion, when seen from a certain angle - adding an artistic element to the space.