Lumpy Futon
When it comes to holidays and occasional travel, the City Lodge Group doesn’t only compete with other hotel chains and Airbnb, it competes with the homes of friends and family. The truth is, in challenging economic times, many South Africans go for the ‘free’ option. But how free is it really? Finances aside, there are some undeniable emotional and (sometimes) physical costs to staying with the people you love. When you weigh up the real cost of staying with the family, staying at a City Lodge hotel is better than free, actually.
- Radio & AudioRadio Adverts over 30 seconds
Country
- South Africa
Client
- Julie Green
- Zuki Jaantjies
- City Lodge Hotel Group
Production Company
- Produce Sound
Sound Production
- Produce Sound
Chief Creative Officer
- Peter Khoury
Executive Creative Director
- Carl Willoughby
Creative Director
- Steph Van Niekerk
Writer
- Sanele Ngubane
- Sophia Basckin
- Steph Van Niekerk
Art Director
- Coenraad Grebe
- Melissa Grundlingh
Client Service Director
- Debbie Pienaar
Agency Producer
- Tracey Holme
- Kim Hunt
Sound Designer
- Louis Enslin
Music Composer
- Louis Enslin
- Sophia Basckin
Advertising Agency
- TBWA\Hunt\Lascaris
When it comes to holidays and occasional travel, the City Lodge Group doesn’t only compete with other hotel chains and Airbnb, it competes with the homes of friends and family. The truth is, in challenging economic times, many South Africans go for the ‘free’ option. But how free is it really? Finances aside, there are some undeniable emotional and (sometimes) physical costs to staying with the people you love. When you weigh up the real cost of staying with the family, staying at a City Lodge hotel is better than free, actually.