VEGI-BUS
Local agricultural economies face a big challenge. In Japan, transporting vegetables can be costly and time consuming because the produce travels to consumers through centralised distribution networks. Hakuhodo Inc’s solution was to build a new platform that lets vegetables be traded within the place of origin. Bus-sharing service VEGI-BUS was born, integrating eCommerce and SNS. The service directly unites farmers and consumers, boosting local communications and achieving a large reduction in traveling time and costs.
- Design TransformationHolistic Design Transformation
- Design TransformationCustomer Experience Transformation
Country
- Japan
Client
- Vegibus
User Interface & User Experience Design
- Standard Inc.
Client Chief Executive Officer
- Yuriko Kato
Strategic Planning Director
- Hironori Iwasaki
Art Director
- Shuhei Kuwabara
Strategic Planner
- Shuta Tokuda
Consultant
- Tsunashi Yamaguchi
Designer
- Ryo Yoshitake
Advertising Agency
- Hakuhodo
Design Agency
- STANDARD
Local agricultural economies face a big challenge. In Japan, transporting vegetables can be costly and time consuming because the produce travels to consumers through centralised distribution networks. Hakuhodo Inc’s solution was to build a new platform that lets vegetables be traded within the place of origin. Bus-sharing service VEGI-BUS was born, integrating eCommerce and SNS. The service directly unites farmers and consumers, boosting local communications and achieving a large reduction in traveling time and costs.