Ambition Wanted
With 424,144 Australian businesses dying last year, CGU Insurance wanted to turn Australia’s dwindling ambition around and inspire anyone with a business idea. Its empty shopfront installations reframed these spaces from symbols of failure into visions of opportunity. By day, they called for ambition. By night, they projection mapped the possibility that lay within. In the end, the campaign kickstarted four ambitious businesses.
- Spatial DesignInstallation Design
Country
- Australia
Client
- CGU
Production Company
- Scoundrel
Chief Marketing Officer
- Brent Smart
Marketing Director
- Sally Kiernan
Content Director
- Zara Curtis
- Katie Wong-Hee
Creative
- Michael Canning
- Simeon Bartholomew
- Danny Pattison
- Mark Pearson
- Barnaby Packham
Integrated Producer
- Sinead Hoffman
Creative Team Leader
- Cath Bosson
Media
- Tom Dodd
- Lisa Jarvis
Creative Agency
- The Monkeys, Part of Accenture Interactive
Group Chief Creative Officer
- Scott Nowell
Executive Creative Director
- Vince Lagana
Creative Director
- Jay Morgan
Brand Strategy Director
- Hugh Munro
Planner
- Henry Bilson
Designer
- Mel Watson
Content Manager
- Sophie Finckh
- Fizzy Keeble
Producer
- Katie Bassett
- Simone O'Connor
Post Production Company
- The Editors
Advertising Agency
- The Monkeys
With 424,144 Australian businesses dying last year, CGU Insurance wanted to turn Australia’s dwindling ambition around and inspire anyone with a business idea. Its empty shopfront installations reframed these spaces from symbols of failure into visions of opportunity. By day, they called for ambition. By night, they projection mapped the possibility that lay within. In the end, the campaign kickstarted four ambitious businesses.