IMARS Cinema
IMARS CINEMA explores if there is water on Mars. In order to involve students from the rural Northwestern part of China, Tencent constructed a cinema on wheels and visited 10 middle and elementary schools within two months. The cinema resembles a space capsule, creating an immersive rocket-launching experience for the students. The video is projected on the glass window so students can enjoy learning through the beauty of technology.
- Spatial DesignSet & Stage Design
Country
- China
Production Company
- Linkfilms
Client
- Tencent
Brand Director
- Derek Song
Brand Manager
- Justin Lu
- Nina Lin
Art Director
- Ivy Huang
Design Specialist
- Scott Xie
- Mogo Wu
- Zhenghan Cai
Executive Creative Director
- Akae Wang
Director
- Scott Xie
Director of Art Production
- Zhenghan Cai
Executive Producer
- Joan Wang
Agency Producer
- Ahjan Huang
Editor
- Dong Xie
- Kimi Huang
- Sonja Xu
Copywriter
- Zita Zou
Director of Photography
- Ximen Lu
PR & Communications Director
- Vincent Li
Advertising Agency
- Tencent
IMARS CINEMA explores if there is water on Mars. In order to involve students from the rural Northwestern part of China, Tencent constructed a cinema on wheels and visited 10 middle and elementary schools within two months. The cinema resembles a space capsule, creating an immersive rocket-launching experience for the students. The video is projected on the glass window so students can enjoy learning through the beauty of technology.