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D&AD Annual 2020

Last Germ Radio Campaign
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  • Radio & AudioRadio Advertising Campaigns

Country

  • United States

Client

  • SC Johnson

Production Company

  • Ogilvy Chicago

Chief Creative Officer

  • Joe Sciarrotta

Creative Director

  • Mark Bruker
  • Hital Pandya
  • Luis Gabriel Ramirez Arias

Associate Creative Director

  • Sakshi Choudhary

Executive Producer

  • Gayle McCormick

Senior Producer

  • Jenn May Rosen

Audio Engineer

  • Joe Griffin

Post Production Manager

  • Corby Dodge

Global Brand Lead

  • Philip Heimann

Managing Director

  • Pete Lewis

Account Director

  • Erica Lachat

Group Business Director

  • Constanza Archain

Global Head of Marketing

  • Ann Mukherjee

Vice President

  • Cees Talma

Brand Manager

  • Gustavo Pallordet

Marketing Manager

  • Paco Guerin

Music

  • Super Charango

Advertising Agency

  • Ogilvy Chicago

Design Agency

  • Ogilvy Chicago

Lysoform is a home cleaning and personal care brand that kills 99.9% of germs. But we've never asked the question: what happens to the remaining .1%? In The Last Germ radio campaign Ogivly Chicago imagines a world where 99.9% of germs have been wiped out, with only one germ left alive. It follows him through this post-apocalyptic landscape as he comes to grip with his new reality and the disinfecting power of Lysoform