Most Dangerous Street
Chicago has one of the largest gun violence problems in America. Every week, nearly 40 people are shot across the city. Yet many Chicagoans have become numb to the violence. The Illinois Council Against Handgun Violence needed Chicago, legislators and voters alike, to see the weekly gun violence data in a new light. Most Dangerous Street is a walk-through, week-by-week visualisation of Chicago’s gun violence on one street. FCB Chicago collected real time data around Chicago’s gun violence from police information, and transformed that into an immersive data-visualisation installation.
- Spatial DesignInstallation Design
- Graphic DesignData Visualisation
- Digital DesignImmersive Experiences
- Digital DesignCreative Use of Data
Country
- United States
Client
- Illinois Council Against Handgun Violence
Production Company
- Lord & Thomas
Experience Design
- FCBX
Chief Creative Officer
- Fred Levron
- Liz Taylor
Executive Producer
- John Bleeden
- Rene Steinkellner
- Dan Delaney
Management Director
- Zach Kieltyka
Account Supervisor
- Lauren Cartier
- Daniel Kim
Producer
- Domenic Caruso
Associate Creative Director
- Jack Miller
Senior Copywriter
- Jake Roland
Project Manager
- David Eldred
- Joey Orizczak
- Kara Burghardt
Executive Vice President
- Kim DeNapoli
Account Director
- Tara Reardon
Account Executive
- Bianka Kristen
- Matt Bykowicz
- Lindsay Moore
Technical Lead
- Erik Christianson
Developer
- Brendan White
Director of Music
- Stump Mahoney
Director
- Ben Flaherty
Line Producer
- Noiemi Lobont
Director of Photography
- Bryce Drobny
MoVi Operator
- Myles Beeson
Editor
- Nate Brav-McCabe
Colorist
- Caleb Hill
- Justin Orr
Motion Graphics Designer & Editor
- Mike Czerniuk
Sound Designer & Mixer
- Jason Ryan
Audio Mixer
- Batsi Zesaguli
Audio Producer
- Alex Bartczak
Advertising Agency
- FCB Chicago
Design Agency
- FCB Design Group
Chicago has one of the largest gun violence problems in America. Every week, nearly 40 people are shot across the city. Yet many Chicagoans have become numb to the violence. The Illinois Council Against Handgun Violence needed Chicago, legislators and voters alike, to see the weekly gun violence data in a new light. Most Dangerous Street is a walk-through, week-by-week visualisation of Chicago’s gun violence on one street. FCB Chicago collected real time data around Chicago’s gun violence from police information, and transformed that into an immersive data-visualisation installation.
Comment from D&AD Community
Statistically, Chicago has one of the largest gun violence problems in America, with weekly gun deaths totalling as many as 40 lives. With the wall-to-wall media coverage of each mass shooting event we, the global audience, become numb to this violence. The brief was to present the shocking 'data' resulting from deadly gun violence to an equally jaded local population. The entry demonstrated an approach that was astonishingly simple and visceral. The audience is walked through a night time scenario on an archetypical and generic street. It is dark. Visitors run the gauntlet of traversing piercing, slashing, darting swords of laser light, like dangerous, errant gun shots. Criss-crossing these lights triggers simple projected plaques that detail the names of real people killed on the real streets of this very real city. Putting names to the devastation caused by firearms, and thus personifying the data. An ephemeral, outdoor, visceral, proto-cinematic experience, it is scary and moving. It literally and metaphorically goes deep under the skin. Under YOUR skin. It is simple and intelligent and very, very fit for purpose.
— Charles O.Job, Designer & Professor of Architecture and Design, Berne University of Applied Sciences