See Sound
Every person should be aware of what happens in their home. Yet for the millions of deaf and hard of hearing people worldwide, this still isn't the case. There is no product available that can differentiate sounds, leaving consumers with nothing that can distinguish a microwave from a baby crying. Meet See Sound, the world's first smart home hearing system. When a noise occurs, See Sound verifies it against a data library and translates it into a simple visual readout. Powered by 2 million YouTube video sound clips, this machine-learning model reports 75 sounds with industry-leading accuracy.
- DigitalCreative Use of Technology
- Product DesignAssisted Living & Health
- Digital DesignConnected Experiences
- DigitalCreative Use of AI
- Design TransformationDigital Transformation
- Digital DesignNew Use of Technology
- ImpactDesign/Brands
- FutureProduct / Equality and Diversity
Year
- 2020
Country
- United States
Client
- Wavio
Production Company
- AREA 23, An FCB Health Network Company
Chief Creative Officer
- Tim Hawkey
Group Creative Director
- Joe Capanear
- Chris Bernesby
Inventor and Associate Creative Director
- Corinne Feight
- Kristen Bell
Senior Art Director
- Evan Schmidt
Photographer
- Chris Hamilton
Senior Producer
- Elan Schoonmaker
Post Producer
- Rob Gorrell
Account Director
- Kristen Braun
Developer
- Aaron Stack
Senior Integrated Producer
- Jane Kim
Animator
- Kenny Yee
Senior User Experience Architect
- Peter Guirguis
Engagement Planner
- Tyler Carroll
Product Designer
- Katie Caputo
Design and Innovation Specialist
- Munjen Ng
Chief Executive Officer
- Greyson Watkins
Chief People Officer
- Brandon Marin
Chief Operating Officer
- Spencer Montan
Advertising agency; hardware design; production
- AREA 23, an FCB Health Network Company
Brand; software design
- Wavio
Industrial design
- SIR Design LLC
Editorial; animation; post-production
- Studio Rx, an FCB Health Network Company
Advertising Agency
- AREA 23, An FCB Health Network Company
Design Agency
- SIR Design
Every person should be aware of what happens in their home. Yet for the millions of deaf and hard of hearing people worldwide, this still isn't the case. There is no product available that can differentiate sounds, leaving consumers with nothing that can distinguish a microwave from a baby crying. Meet See Sound, the world's first smart home hearing system. When a noise occurs, See Sound verifies it against a data library and translates it into a simple visual readout. Powered by 2 million YouTube video sound clips, this machine-learning model reports 75 sounds with industry-leading accuracy.
Comment from D&AD Community
The deep mining of data to continually improve the sensitivity of this product makes this concept stand out. Well executed and a huge leap forward in sound detection for the hard of hearing.
— Stefan Knox, Founding Director, Bang Creations