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D&AD Annual 2020

Eden – Projector
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  • Music VideosProduction Design
  • Music VideosCinematography

Country

  • United Kingdom

Production Company

  • FRIEND London

Client

  • Eden

Director

  • Zhang + Knight

Director of Photography

  • Carl Nilsson

Production Designer

  • Lora Venkova

Producer

  • Luke Tierney

Stylist

  • Taff Williamson

Editor

  • Ellie Johnson

Post Production

  • Analog Studios

Service Company

  • B2Y Productions

The contradiction in the track Projector immediately resonated with the directors: the soundscape is bright, airy and dreamlike but lyrically there's a loneliness and pessimism which slowly seeps. It was that tension that moved the directors towards the work of mid-century painters like John Register and Edward Hopper, who created images which are extremely bright and colourful but also sad and evocative. That was the genesis of the idea - trapping Eden inside a vividly saturated and beautiful prison, and watching him try to escape to the outside world.

In Conversation: Maurizio Von Trapp on Music Videos

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