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D&AD Annual 2020

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  • Product DesignEveryday Consumer Products

Country

  • Sri Lanka

Client

  • D'las International

Production Company

  • 24 Frames

Group Creative Head

  • Shyan Gershon

Chief Creative Officer

  • Nathasoruban Sivapatham

Designer

  • Shyan Gershon

Managing Director

  • Renuka Marshall

Senior Art Director

  • Buddika Rathnayake
  • Shyan Gershon

Copywriter

  • Chaminda Molligoda

Audiovisual Production Manager

  • Mohamed Ikram

Studio Manager

  • Saminda Rupasinghe

Senior Graphic Designer

  • Mayura Sesath

Personal Assistant to MD and CCO

  • Dhana Perera

PR Consultant

  • Daham Weerawansa
  • Sulochana Perera

Line Producer

  • Harsha Karunarathna

Director

  • Shyan Gershon

Director of Photography

  • Chamath Hasanka

Sound Designer

  • Charitha Attalage

Editor

  • Thilina Rajapaksha

Graphic Animator

  • Nipuna Vidarshana
  • Rivinu Amanda

Advertising Agency

  • TBWA\Sri Lanka

Design Agency

  • TBWA\Sri Lanka

The human-elephant conflict in Sri Lanka kills approximately 70 humans and 300 elephants, with 3,000 homes attacked yearly. Existing prevention measures of guns, poison, electrocution, and tiny explosives to scare away elephants are ineffective and result in their death, endangering the species. The challenge was to find a solution that would keep both humans and elephants separate and keep them safe.