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D&AD Annual 2020

NZ Says '39'
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  • BrandingBrand Activation
  • Product DesignPromotional

Country

  • New Zealand

Client

  • Tourism New Zealand

Production Company

  • Augusto
  • Haumi
  • Goodmood

Executive Creative Director

  • Tony Bradbourne

Managing Partner

  • Michael Redwood

Head of Strategy

  • Rory Gallery
  • Rory Gallery

Executive Design Director

  • Heath Lowe

Creative Director

  • Arnya Karaitiana
  • Rich Robson
  • Jack Nunn
  • Matt Sellars
  • Nils Eberhardt

Digital Director

  • Stu Mallarkey

Head of Client Services

  • Storm Day

Group Business Director

  • Sandra Daniel

Account Director

  • Rachael Williams
  • Sam Hall
  • Amelia Daly
  • Amelia Daly

PR

  • Eiichi Kitajima
  • Yuma Mikumo
  • Yukihiro Oguchi
  • Aya Yamamoto
  • Hideyuki Matsumoto

Co-Founder

  • Liam Taylor

Head of Production

  • Graeme Heald

Chief Executive Officer

  • Stephen England-Hall

Global Brand Manager

  • Lauren Vosper

Marketing Director

  • Brodie Reid

Advertising Agency

  • Special Group Auckland

Design Agency

  • Special Group Auckland

Executive Creative Producer

  • Heath Davy

Video Production Company

  • Augusto

PR Agency

  • Dentsu

Marketing Agency

  • Darkhorse

Partner Agency

  • New Zealand Ministry of Foreign Affairs and Trade
  • Ministry of Culture and Heritage
  • People of Ngāti Hikairo
  • Air New Zealand
  • New Zealand Story
  • New Zealand Maori Arts & Crafts Institute
  • Education New Zealand
  • New Zealand Trade and Enterprise
  • NZ Rugby Union

NZ Says ‘39’ is New Zealand’s way of demonstrating cultural understanding and respect to Japan for hosting the 2019 Rugby World Cup, and to say thank you for looking after their team the All Blacks.