Grace of Waste – the Furoshiki that cleans oceans
Peter Schmidt Group has brought the Japanese tradition of wrapping gifts in a reusable cloth to Germany and added a new twist: this furoshiki is made from ocean plastic. This not only avoids new waste, but also recycles existing waste. And because the cloth is always passed on, it spreads a meaningful idea gift by gift. On closer inspection, the pattern on the cloth illustrates the location of the floating islands of garbage in the oceans. So the furoshiki makes a small contribution to the regeneration of our planet, as well as inspiring a moment of reflection.
- Product DesignPromotional
Country
- Germany
Client
- Peter Schmidt Group
Executive Creative Director
- Norbert Moeller
Creative Director
- Ulrich Aldinger
Japan Representative
- Shingo Inoue
Design Director
- Sven Franke
Senior Designer
- David Driscoll
Designer
- Sophie Kueppers
- Felix Koch
- Regina Caroline Huber
- Marie Scheffzuek
- Laura Ullmann
Illustrator
- Kyonosuke Takayasu
Head of Production
- Tobias Gagelmann
Producer
- Tobias Woerdekemper
Senior Project Manager
- David Gottschalk
Copywriter
- Guido Schroepel
- Hana Licina
Design Agency
- Peter Schmidt Group
Peter Schmidt Group has brought the Japanese tradition of wrapping gifts in a reusable cloth to Germany and added a new twist: this furoshiki is made from ocean plastic. This not only avoids new waste, but also recycles existing waste. And because the cloth is always passed on, it spreads a meaningful idea gift by gift. On closer inspection, the pattern on the cloth illustrates the location of the floating islands of garbage in the oceans. So the furoshiki makes a small contribution to the regeneration of our planet, as well as inspiring a moment of reflection.