The Most Challenging Pingpong Table
Despite the growing excitement for Tokyo 2020 Olympics and Paralympics, the majority of the Japanese public remain uninformed about para-sports as they still struggle to gain mainstream media coverage. The Para Pingpong Table replicates the world of para-athletes and serves as an intuitive communication tool to better inform people about the athletes’ unique challenges and triumphs, adding greater depth for spectators to enjoy the sport. It is displayed at live events and exhibitions, and continues to bring a new interest and perspective to the way people view para-sports.
- BrandingBrand Activation
- Product DesignPromotional
- ExperientialPublic Environments
Country
- Japan
Client
- Japan Para Table Tennis Association
Chief Creative Officer
- Kazoo Sato
Global Creative Director
- Masaya Asai
Senior Art Director
- Yo Kimura
Art Director
- Takeshi Matsuda
Copywriter
- Shohei Ooishi
Film Director
- Shinri Abe
Executive Producer
- Masato Midorikawa
Producer
- Ryutaro Saito
Product Designer
- Shintaro Monden
PR Planner
- Kyosuke Hashimoto
Motion Graphics Designer
- Kiyotaka Sumiyoshi
Director of Photography
- Yosuke Koino
Sound Designer
- Takaomi Tomura
Photographer
- Ryohei Takanashi
- Takakazu Aoyama
Senior Photo Producer
- Wataru Ito
Photo Producer
- Yusuke Hino
Retoucher
- Takuya Tsugane
Music Producer
- Seiya Matsumiya
Web Producer
- Jun Arai
Online Editor
- Yoshinobu Okino
Manufacturing Manager
- Shinya Igawa
Manufacturing Company
- SAN-EI Corporation
Co-Manufacturing Company
- Koma Art
Product Design
- Quantum
Photo Production
- amana
Music Production
- Black Cat White Cat Music
Post-Production Company
- Nomad Tokyo
Website Production
- Slowtime Design
Advertising Agency
- TBWA\HAKUHODO
Despite the growing excitement for Tokyo 2020 Olympics and Paralympics, the majority of the Japanese public remain uninformed about para-sports as they still struggle to gain mainstream media coverage. The Para Pingpong Table replicates the world of para-athletes and serves as an intuitive communication tool to better inform people about the athletes’ unique challenges and triumphs, adding greater depth for spectators to enjoy the sport. It is displayed at live events and exhibitions, and continues to bring a new interest and perspective to the way people view para-sports.
Comment from D&AD Community
I think this project is relevant today and it shows the struggle of other people, in this case it’s disabled athletes. This project tried to visualise other people’s struggles.
— Eva Yarza, Co-Founder and Creative Director, Yarza Twins
