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D&AD Annual 2020

Dr. Pee
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  • Product DesignPrototypes

Country

  • Ecuador

Client

  • La Fabril

Production Company

  • Vértigo Films
  • O Films

Executive Creative Director

  • Fernando Franco

Creative Director

  • Ricardo Martinez

Creative Director for Art

  • Nikolai Forero

Copywriter

  • Jorge Poveda

Post Production

  • Sebastian Veloz

Graphic Designer

  • Noelia Baquerizo

Industrial Designer

  • Julio Polanco

Advertising Agency

  • Ogilvy Ecuador

Design Agency

  • Ogilvy Ecuador

Dr Pee has similar dimensions and characteristics to other toilet disinfectant tablets, but with a completely new formulation of components. It contains enzymes, colorimetric indicators and other substances that react to abnormal parameters in the urine, changing the color of the toilet water according to the health condition of the person.