Smartsolution
In a world where the new quickly becomes obsolete, the Smartsolution project shows that innovating in an area such as smartphones isn’t just about technology, but also about rethinking its purpose. The innovation turned waste into utility, made thousands of people think about their consumption habits, and, at the same time, enabled access to culture and education for other people. In the end, what was obsolete became the symbol that made people rethink the use of their electronic devices.
- Product DesignSustainable
Country
- Brazil
Client
- Telefonica's Vivo
Production Company
- Associados
Chief Creative Officer
- Sergio Gordilho
Art Director
- Sergio Gordilho
- Rodrigo Sganzerla
- Thiago Andrade
Creative Director
- Pedro Bullos
- Bruno Valenca
- Erico Braga
Copywriter
- Rafael Quintal
- Giulio Beloto
Special Projects Director
- Monique Lopes Lima
Special Projects Manager
- Fernanda Segura
- Juliana Leite
Special Projects Producer
- Marilia Silva
- Julia Newman
- Eliot Tosta
- Fernando Alonso
- Isabela Levy
Client Services
- Bruno Massagardi
- Ana Hasegawa
- Isabel Castro
Planning
- Rodrigo Maroni
- Vitor Amos
- Anna Galisi
- Isabella Ayub
Media
- Juliana Melo
- Thiago Franzao
Director of Corporate Social Responsibility
- Raphael Vandystadt
Agency Producer
- Patricia Melito
- Rodrigo Ferrari
Film Director
- Pedro Urizzi
- MIGUEL | MUCCI .
Director of Photography
- Otavio Pupo
Sound Production
- Loud
Advertising Agency
- Africa
In a world where the new quickly becomes obsolete, the Smartsolution project shows that innovating in an area such as smartphones isn’t just about technology, but also about rethinking its purpose. The innovation turned waste into utility, made thousands of people think about their consumption habits, and, at the same time, enabled access to culture and education for other people. In the end, what was obsolete became the symbol that made people rethink the use of their electronic devices.