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D&AD Annual 2020

Verbal Spontaneity – Personality Retention
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  • Product DesignPrototypes
  • Future ImpactDesign

Year

  • 2020

Country

  • United Kingdom

Client

  • The Scott Morgan Foundation

Design Director

  • Esther Duran

Researcher

  • Laura Valis

Technologist

  • Robin Hunter

Designer

  • Seema Jain

Project Manager

  • Geraldine Woods

Design Agency

  • Fjord London

Verbal Spontaneity ? Personality Retention - a project by The Scott-Morgan Foundation/Intel/Optimize3d/Embody Digital/Cereproc - set out to redesign the next generation of ACAT, open-source assistive software for MND sufferers. Fjord London redesigned the front end, enabling it to interface with several new technologies: eye tracking, avatar, speech synthesis and AI predictive text. The UI and UX were overhauled to be faster, more intelligent, more comfortable and easier to use. This project allows sufferers to retain those most human of traits: communication and personality.