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D&AD Annual 2020

Scott Split Plus: The World's Fastest Helmet
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  • Product DesignLeisure & Sports

Country

  • United States

Client

  • Scott Sports

Executive Creative Director

  • Matt Hexemer

Design Director

  • Victor Bogatch

Chief Creative Officer

  • Jason Musante

Director, Global Communications

  • Carrie Cummings

Design Agency

  • Huge

Industrial Designer

  • Ricky Reininger

Product Engineer

  • Alexandre Dimitriou
  • Marco Crivello

Time Trial racing - essentially the 100m dash for cycling - is revered by historic races such as the Tour de France. However, every racer is required to wear something that actually slows them down - the helmet. Using data and riders as a guide, Scott Sports and Huge compressed the teardrop shaped helmet into a more compact form, creating a shape that is aerodynamic in multiple positions, not just one. The result, the Scott Split Plus, is the first human-centric aero helmet in the industry with Scott’s lowest drag coefficient, ever, helping Annemeik Van Vleuten win the World Time Trial Championship.