Play Food from the Future
To trigger curiosity about sustainable food and the WIN WIN Gothenburg Sustainability Award, Happy F&B + Forsman & Bodenfors created a new set of play food toys. They aim to spark a discussion around what is considered food and not, challenge the ‘yuck factor’ and hopefully open up both children's and parents' minds. No mass-producing or shipping, the toys are free to download at the website. The recommendation is to 3D-print them in PLA, a carbon-neutral material.
- Product DesignPromotional
Country
- Sweden
Client
- WIN WIN Gothenburg Sustainability Award
Production Company
- Happy F&B
Branding Agency
- Happy F&B / Forsman & Bodenfors
Art Director
- Karina Ullensvang
- Lisa Careborg
- Petter Swanberg
- Maria Glansén
- Anna Ahnborg
Copywriter
- Jacqueline Hellstedt
- Pontus Levahn
PR Strategist
- Maja Bredberg
Account Director
- Ann Spennare
- Rebecca Einarsson
Account Manager
- Alexander Stangel
- Rebecca Uhrbom
Motion Designer
- Christian Carlsson
Digital Strategist
- Helena Wård
Digital Producer
- Andreas Johansson
3D Modeller
- Cheil Nordic
Photographer
- Olivia Jeczmyk
Set Designer
- Anton Thorsson
Retoucher
- Therese Bratt
Director
- Peder Bergstrand
Voice-Over Artist
- Charlie Inman
Advertising Agency
- Happy F&B
- Forsman & Bodenfors
Design Agency
- Happy F&B
To trigger curiosity about sustainable food and the WIN WIN Gothenburg Sustainability Award, Happy F&B + Forsman & Bodenfors created a new set of play food toys. They aim to spark a discussion around what is considered food and not, challenge the ‘yuck factor’ and hopefully open up both children's and parents' minds. No mass-producing or shipping, the toys are free to download at the website. The recommendation is to 3D-print them in PLA, a carbon-neutral material.