Mr Humfreez
Mr Humfreez by ANZ Bank is a household device that shows New Zealanders if their home is too damp or too cold. Instead of a plastic gadget, it’s a biodegradable device that doesn't require a power source. Mr Humfreez is scientifically calibrated to WHO guidelines for a healthy home. His hygroscopic horns are programmed to uncurl when humidity rises above 65%. Bespoke thermochromic ink on his face turns blue when the temperature dips below 18°C.
- DirectDirect Innovation
- Product DesignPromotional
- DirectDirect Mail
- ImpactDesign/Brands
Country
- New Zealand
Client
- ANZ Bank
Design & Development
- TBWA\Make
Chief Creative Officer
- Shane Bradnick
Chief Executive Officer
- Catherine Harris
Executive Creative Director
- Guy Roberts
Design Creative Director
- Wiktor Skoog
Creative Director
- Ashwin Gopal
- Julian Andrews
Art Director
- Watchara Tansrikeat
Designer
- David Correa
Design Contributor
- Ye Sul Elly Cho
- Jim Shi
- Ammar Ghazal
Head of Planning
- Matt Kingston
General Manager
- Kate Heatley
Group Business Director
- Ruth Coulson
Senior Producer
- Mark Paisey
TV Producer
- Jodie Hari
Executive Producer
- James Moore
Director
- James Solomon
Head of Post Production
- Blair Walker
Chief Marketing Officer
- Astrud Burgess
Head of Consumer
- Matthew Pickering
Senior Marketing Manager
- Kimberely Smyth
Marketing Manager
- Kimberley Morrison
Mac Operator
- Laura Callan
PR Managing Director
- Angelina Farry
PR Account Director
- Ian Benet
Producer
- Camillo Spath
Advertising Agency
- TBWA\New Zealand
Mr Humfreez by ANZ Bank is a household device that shows New Zealanders if their home is too damp or too cold. Instead of a plastic gadget, it’s a biodegradable device that doesn't require a power source. Mr Humfreez is scientifically calibrated to WHO guidelines for a healthy home. His hygroscopic horns are programmed to uncurl when humidity rises above 65%. Bespoke thermochromic ink on his face turns blue when the temperature dips below 18°C.
Comment from D&AD Community
It’s taking unglamorous things and taking this aspect of narrative and storytelling that design tends to do to make this problem really compelling.
— Priya Prakash, Founder and CEO of Design For Social Change,
