Subjectif
Subjectif, from 13th Street Winery, is designed to eliminate all opinions but your own. Available in 12 different varieties, the wine’s labelling only reveals what’s inside the bottle once it’s been drunk. Its two-layered design means the typography only displays once the wine is gone and light passes through the glass - meaning drinkers are unaffected by any external influences.
- Product DesignPromotional
- TypographyPackaging
Country
- Canada
Client
- 13th Street Winery
Executive Creative Director
- Chris Hirsch
- Nellie Kim
Design Creative Director
- Ryan Crouchman
Account Manager
- Luke Whitty
Producer
- Sarah McLellan
Printing Partner
- Gas Company
Advertising Agency
- lg2 Toronto
Subjectif, from 13th Street Winery, is designed to eliminate all opinions but your own. Available in 12 different varieties, the wine’s labelling only reveals what’s inside the bottle once it’s been drunk. Its two-layered design means the typography only displays once the wine is gone and light passes through the glass - meaning drinkers are unaffected by any external influences.
Comment from D&AD Community
What makes this entry so special for me is that the creative solution is creatively inspired, and the design execution is exceptionally well executed. It draws the user in, encourages discussion and delivers a product that will be cherished. I can’t think of anything more you could ask for in a promotional product.
— Stefan Knox, Founding Director, Bang Creations