Life Lolli
Every day, two children in Germany are diagnosed with blood cancer. Often a stem cell donation is their only chance for survival. Young donors (18 - 30) are statistically the best candidates. The challenge, however, is that not enough young people are taking action. The typical tool for DNA tests is a simple stick or swab. That’s where BBDO Group Germany and KMSZ (Bone Marrow Donation Center) saw a new way to disrupt the category. Introducing Life Lolli: a heart-shaped lollipop that provides a tasty way to collect your DNA, and an irresistible opportunity for the selfie-generation to share their good deed with the world.
- Product DesignPromotional
- ImpactAdvertising/Not for Profits
- DirectDirect Product & Service
- IntegratedEarned Media/Small Business (under 50 employees)
Country
- Germany
Client
- KMSZ (Bone Marrow Donation Center)
Production Company
- CraftWork
Design Agency
- Peter Schmidt Group
- Peter Schmidt Group GmbH
PR Agency
- Ketchum Germany
Media Agency
- FUSE Omnicom Media Group Germany
- OMD Germany
- areasoutions GmbH
Audio Production
- Studio Funk GmbH & Co. KG
Chief Creative Officer
- Till Diestel
Creative Managing Director
- Kristoffer Heilemann
Creative Director
- Veikko Hille
- Andy Wyeth
Art Director
- Ann-Catrin Bloemer
- Julia Kinast
- Jan Schulz
Design Director
- Miguel Chordá
Copywriter
- Jan-Philipp Michalik
- Christian Korntheuer
- Marie-Therès Schwingeler
Client Service Director
- Marei Wilke
Account Executive
- Clara Wesemeyer
Account Director
- Patrick Heinz
Creative Technologist
- Martin Boeing-Messing
Head of Planning
- Ralf Sieke
Chief Production Officer
- Steffen Gentis
Producer
- Juhn Kim
- Norbert Henning
Director of Photography
- Alexander Link
Editor
- Niklas Lemburg
Animator
- Lara Elmenhorst
Advertising Agency
- BBDO Düsseldorf
- BBDO Duesseldorf GmbH
- BBDO Berlin
Every day, two children in Germany are diagnosed with blood cancer. Often a stem cell donation is their only chance for survival. Young donors (18 - 30) are statistically the best candidates. The challenge, however, is that not enough young people are taking action. The typical tool for DNA tests is a simple stick or swab. That’s where BBDO Group Germany and KMSZ (Bone Marrow Donation Center) saw a new way to disrupt the category. Introducing Life Lolli: a heart-shaped lollipop that provides a tasty way to collect your DNA, and an irresistible opportunity for the selfie-generation to share their good deed with the world.
Comment from D&AD Community
Genius. Such a simple execution which has proven to be incredibly effective.
— Stefan Knox, Founding Director, Bang Creations