Film 4 Idents
In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
- Film AdvertisingProgramme Promotions
- MediaUse of Collaboration
Country
- United Kingdom
Client
- Direct Line
Production Company
- Rattling Stick
Chief Creative Officer
- Guillermo Vega
Executive Creative Director
- Dan Treichel
Creative Director
- Franki Goodwin
Creative
- Harriet Ronn
- Ryan Price
- Barney Spiro
Business Leader
- Richard Sweetman
Account Director
- Paul McHugh
Account Manager
- Juliet Cornick
Strategic Planner
- Rui Ferreira
Agency Film Producer
- Marie Hughes
Production Supervisor
- Isaac Addo
Director
- Daniel Kleinman
Executive Producer
- Johnnie Frankel
Producer
- Stuart Bentham
Editing Company
- Assembly Rooms
Editor
- Eve Ashwell
Post Production Company
- Framestore
Post Producer
- Helen Hughes
Sound Design
- Factory
Sound Designer
- Dan Beckwith
Brand Director
- Kerry Chilvers
Home Insurance Marketing Manager
- Kirsty Hoad
Brand Marketing Manager
- Emma Taylor
Partner
- Oli Scargill
Business Director
- Marine Turner
Head of Sponsorship & Events
- Chris Fuller
Audiovisual Production Manager
- Rick Chambers
Associate Director
- Andrew Gifford
Advertising Agency
- Saatchi & Saatchi London
In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
Comment from D&AD Community
Creating content specific to each movie and tying it back to the product and these iconic scenes that people connected to was really fresh and I think it sent a bigger message from this brand too.
— Robin Fitzgerald, CCO, BBDO Atlanta
