A Future Without Change
Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. It introduced students to A Future Without Change, giving them a glimpse into what the world could become if we merely adapt to the issues we face instead of changing them. With the help of each faculty, Monash University created 17 products that shouldn’t exist. These were brought to life through a multi-sensory campaign that the public could touch, hold, smell, taste and interact with.
- MediaUse of Integrated
Country
- Australia
Client
- Monash University
Chief Creative Officer
- Paul Nagy
Executive Creative Director
- Jake Barrow
Associate Creative Director
- Kieran Moroney
- Shane Geffen
Creative
- Jack Harrison
- Oliver Brock
- Janice Ko
- Jesse Young
- Blair Panozza
Design Lead
- Simon Grey
Designer
- Tracey Fong
Editor
- Leigh Cooke
Developer
- Alex Case
Project Manager
- Gabriel Montalban
Producer
- Aaron Rocca
- Jules Callen
Managing Partner
- Jon Kenyon
Client Service Director
- Katherine Chen
Account Director
- Louise Brugman
Account Manager
- Jessica Parker
Activation Company
- Graffiti Melbourne
Event Producer
- Beau Meakins
- Stephanie Patniotis
Chief Marketing Officer
- Fabian Marrone
Communications Director
- Caroline Knowles
Marketing Director
- Jane Mahuru
Advertising Agency
- VMLY&R Melbourne
Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. It introduced students to A Future Without Change, giving them a glimpse into what the world could become if we merely adapt to the issues we face instead of changing them. With the help of each faculty, Monash University created 17 products that shouldn’t exist. These were brought to life through a multi-sensory campaign that the public could touch, hold, smell, taste and interact with.