The Legally Binding Beer Contract
It’s frustrating when you make plans to grab a beer with friends, only for them to cancel last minute. However, Swedish beer brand Norrlands Guld had a (slightly dramatic) solution. Working together with lawyers it launched the world’s first legally binding Beer Contract, encouraging friends to stick to their word and actually spend some time with each other. A contract could be drafted up in minutes online, then signed with mobile BankID - Sweden’s electronic citizen identification solution. See you in the pub then. (Or in court, if you breach the contract.) Cheers.
- MediaUse of Mobile
Country
- Sweden
Client
- Norrlands Guld
Advertising Agency
- Åkestam Holst
It’s frustrating when you make plans to grab a beer with friends, only for them to cancel last minute. However, Swedish beer brand Norrlands Guld had a (slightly dramatic) solution. Working together with lawyers it launched the world’s first legally binding Beer Contract, encouraging friends to stick to their word and actually spend some time with each other. A contract could be drafted up in minutes online, then signed with mobile BankID - Sweden’s electronic citizen identification solution. See you in the pub then. (Or in court, if you breach the contract.) Cheers.