#SnickersGate
For the past 10 years Snickers has signed each of its campaigns with ‘You’re not you when you’re hungry’. In November 2019, in France, it took the tagline to the next level. Snickers imagined the consequences of hunger on its production teams in the real world. The brand replaced Snickers bars with Bounty bars, without touching the wrappers, and placed them at points of sale. 24 hours later, when everyone thought it had been a genuine error on Snickers’ part, it revealed the hoax via a film posted on Twitter, in response to #SnickersGate.
- MediaUse of Integrated
- DirectDirect Product & Service
Country
- France
Client
- Mars
Creative Director
- Stéphane SANTANA
- Benjamin DESSAGNE
Vice President
- Julien LEMOINE
Artistic Director
- Théophile ROBAGLIA
Copywriter
- Joseph ROZIER
Group Account Director
- Judith ROMERO
Account Director
- Meigge SAUVAGET
Account Executive
- Lisa PERROT
Head of Social Media
- Fabio IAZZETTA
Social Media Manager
- Youcef BOUALEM
Head of TV Production
- Isabelle DARROMAN
Producer
- Christophe DEROO
- Nizar EL TAYEB
- Pierre BOUDIN
Film Editor
- Philippe BIENAIME
Post Producer
- Laurianne FREGUIN
Head of Communications
- Marion WEILL-COLLANGE
Influencer Manager
- Fanny SACHOT
Production
- BIG PRODUCTION
Production Manager
- Nazha DHAMANI
- Marc FUENTES
Sound Production
- SCHMOOZE
Colour Grading
- BACK-UP
Advertising Agency
- CLM BBDO
For the past 10 years Snickers has signed each of its campaigns with ‘You’re not you when you’re hungry’. In November 2019, in France, it took the tagline to the next level. Snickers imagined the consequences of hunger on its production teams in the real world. The brand replaced Snickers bars with Bounty bars, without touching the wrappers, and placed them at points of sale. 24 hours later, when everyone thought it had been a genuine error on Snickers’ part, it revealed the hoax via a film posted on Twitter, in response to #SnickersGate.