Scent by Glade
This idea revolutionised the way SC Johnson & Son communicated with online shoppers by intercepting them when they least expect it. Ogilvy & Mather Chicago created a new medium that no brand has used before, to reach any audience. This innovation fuses unexpected product sampling and one-to-one advertising with an intimate experience that allows consumers to engage, enjoy and seamlessly purchase all in one effortless interaction. The shoppers’ experience is elevated, and a whole new point of conversion created.
- DirectDirect Mail
- MediaUse of Retail
- DirectDirect Product & Service
- ExperientialRetail
Country
- United States
Client
- S. C. Johnson & Son
- SC Johnson
Production Company
- Ogilvy Chicago
Chief Creative Officer
- Joe Sciarrotta
Group Creative Director
- Donna Charlton-Perrin
- Inger Tanderup
Creative Director
- Jin Yoo
- Gloria Dusenberry
Producer
- Corby Dodge
- Justin Moreno
Director
- Peter Medlock
- Angie Madigan
Production Manager
- Shane Mathis
Audio Engineer
- Joe Griffin
Editor
- Christopher Mines
Project Coordinator
- Siya Montamedi
Production Artist
- Henry Purdey
Global Brand Lead
- Philip Heimann
Managing Director
- Susan Stefaniak
Executive Strategy Director
- Antonis Kocheilas
Account Director
- Annie Kiperman
Account Supervisor
- Emma Cullis
Account Executive
- Meredythe DiVittorio
Group Strategy Director
- Anca Rhone
Chief Creative & Commercial Officer
- Ann Mukherjee
Vice President
- Christine Kalvenes
- Renata Ferraiolo
Executive Director
- Chong Lee Ang
Manager
- Amber Spiller
Brand Manager
- Meghan Mullen
Associate Brand Manager
- Martina Ruseva
- Julianna Masterton
Chemist
- Katrina Vollman
Advertising Agency
- Ogilvy Chicago
Design Agency
- Ogilvy Chicago
This idea revolutionised the way SC Johnson & Son communicated with online shoppers by intercepting them when they least expect it. Ogilvy & Mather Chicago created a new medium that no brand has used before, to reach any audience. This innovation fuses unexpected product sampling and one-to-one advertising with an intimate experience that allows consumers to engage, enjoy and seamlessly purchase all in one effortless interaction. The shoppers’ experience is elevated, and a whole new point of conversion created.
Comment from D&AD Community
Many ideas solve for causes but there are few that solve for business. This is a brand idea that tackles a real category problem in a simple yet effective way.
— Savita Iyer, Vice President - Strategy, Lowe Lintas