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D&AD Annual 2020

Meet Q, The Genderless Voice
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  • BrandingSonic Branding
  • Radio & AudioCreative Use of Technology
  • MediaUse of Radio & Audio
  • FutureInitiative / Community and Civic Engagement
  • FutureInitiative / Equality and Diversity

Year

  • 2020

Country

  • Denmark

Production Company

  • VIRTUE

Client

  • Copenhagen Pride

Creative Director

  • Emil Asmussen

Senior Graphic Designer

  • Jacob Ziegler

Senior Art Director

  • Ryan Sherman

Executive Creative Director

  • Morten Grubak

Editor

  • Max Siegal

Producer

  • Bruno Carvalho

Brand Communications Manager

  • Hannah Benabdallah

Communications Director

  • Laura Van Horssen

Communication Director

  • Laura Misslebrook

President

  • Rob Newlan

Sound Designer & Engineer

  • Nis Nørgaard

User Experience Designer

  • Laust Deleuran

Advertising Agency

  • VIRTUE

Design Agency

  • VIRTUE

Boot up your voice assistant of choice and you’re likely to find two options for the gender you prefer to interact with: male or female. As third gender options are being recognised across the globe, technology is still stuck in the past only providing two binary options. That’s why Copenhagen Pride launched Q - the world’s first genderless voice for AI assistants. Since launch, Q has been added to the UNESCO report I’d Blush If I Could and exhibited at museums around the world.