Lonely Rambutan
Malee Group and Wunderman Thompson Thailand wanted to change behaviour and bring canned fruit into people’s daily lives. The Lonely Rambutan first came to life in a web film, as part of a Wong Kar-Wai-inspired platonic love story. After 10 million views on YouTube, it was still feeling lonely so it went on Facebook. It checked-in at lonely events, tried a free hug experiment, and even went live in the shower on a lonely Saturday night. #LonelyRambutan became a trend on Twitter. It then joined Tinder, getting more than a 1,000 matches.
- MediaUse of Digital
Country
- Thailand
Client
- Malee Group
Production Company
- The Film Factory
Media Agency
- MediaCom
Film Production Company
- The Film Factory
Post Production Company
- White Light Post
Music & Sound Production
- Wild At Heart
Chief Executive Creative Officer
- Joao Braga
Executive Creative Director
- Park Wannasiri
Creative Director
- Sorasak Songnapawutt
Senior Copywriter
- Vasinee Poungngern
Copywriter
- Varissara Vongsakul
Senior Art Director
- Nuttawee Pisanprecha
Art Director
- Phithan Benchasiriro
Managing Partner
- Supannapa Traitonwon
Account Director
- Sathita Umpha
Account Manager
- Pitcha Sinkanaruk
Senior Strategic Planner
- Nicha Piriyahong
Broadcast Producer
- Supatra Assawateppit
Director
- Poj Pitakjamnong
Associate Director
- Varayu Rukskul
Cinematographer
- T-Thawat Taifayongvi
Production Manager
- Natchuda Pho-On
Executive Producer
- Rewat Vorarat
Editor
- Harin Paesongthai
Colorist
- Chaitawat Thrisansri
Music Composer
- Rittee Joel Srichanwongse
Sound Engineer
- Parnthep Puranasukon
- Kanin Upanun
Advertising Agency
- Wunderman Thompson Thailand
Malee Group and Wunderman Thompson Thailand wanted to change behaviour and bring canned fruit into people’s daily lives. The Lonely Rambutan first came to life in a web film, as part of a Wong Kar-Wai-inspired platonic love story. After 10 million views on YouTube, it was still feeling lonely so it went on Facebook. It checked-in at lonely events, tried a free hug experiment, and even went live in the shower on a lonely Saturday night. #LonelyRambutan became a trend on Twitter. It then joined Tinder, getting more than a 1,000 matches.