The Never-Ending commercial
In June 2019, Bouygues Telecom launched a promotional offer: Netflix free for all new subscriptions. To mark the occasion, the operator challenged the unconditional fans of series. Those who watch everything. Those experts who think they know everything about everything. To put them to the test, Bouygues Telecom hid twenty references to various Netflix series in the film promoting the offer. The operator posted the film on social networks and invited Internet users to search for the hidden references.
- MediaUse of Digital
Country
- France
Client
- Bouygues Telecom
Executive Creative Director
- Stéphane Xiberras
Creative Director
- Marie-Eve Schoettl
- David Soussan
Copywriter
- Alexandre Girod
Art Director
- Julien Vergne
Creative Producer
- Sébastien Lintingre
Producer
- Jules Dieng
- Jean Duhame
Director
- Adrien Armanet
Music Creative Director
- Christophe Caurret
Production Company
- General Pop
Web Director
- Sylvain Paradis
- Claude Zamy
- Thibault Cuisiniez
Web Designer
- Mickael Dubost
Technical Consultant
- Alexis Galbourdin
- Benjamin Vergne
Web Developer
- Antonin Langlade
Head of Strategy
- Lennie Stern
Head of Activation & Strategy
- Marine Birolleau
- Charlotte Jacquety
Agency Manager
- Mathieu Laugier
- Sophie Roberts
- Bertille Toledano
- Adrien Bletton
Advertising Agency
- BETC Paris
In June 2019, Bouygues Telecom launched a promotional offer: Netflix free for all new subscriptions. To mark the occasion, the operator challenged the unconditional fans of series. Those who watch everything. Those experts who think they know everything about everything. To put them to the test, Bouygues Telecom hid twenty references to various Netflix series in the film promoting the offer. The operator posted the film on social networks and invited Internet users to search for the hidden references.