Crocodile Free
On May 22nd, the International Day of Biodiversity, the Lacoste crocodile gave its place to 10 endangered species, in every nook and cranny of 10 stores around the world as well as on the brand’s media and social platforms. All profits from the day were donated to IUCN, which launched a conservation programme for the Batagur Turtles of Burma.
- MediaUse of Retail
Country
- France
Client
- Lacoste
Executive Creative Director
- Rémi Babinet
Creative Director
- Antoine Choque
Art Director
- Jonathan Baudet-Botella
Copywriter
- Olivier Aumard
Assistant Art Director
- Benoit Ferran
- Jessica Fecteau
Music Creative Director
- Christophe Caurret
Motion Designer
- Olivier Kharon
Post Production Supervisor
- Anne-Sophie Touveron
Production Company
- General Pop
Sound Production
- Green United Music
Head of Strategy
- Lennie Stern
Head of Activation & Strategy
- Julien Levêque
Agency Manager
- Suzy Morin
- Bertille Toledano
- Charlotte Seillier
- Fanny Buisseret
Advertising Agency
- BETC Paris
On May 22nd, the International Day of Biodiversity, the Lacoste crocodile gave its place to 10 endangered species, in every nook and cranny of 10 stores around the world as well as on the brand’s media and social platforms. All profits from the day were donated to IUCN, which launched a conservation programme for the Batagur Turtles of Burma.