Kicking Down Barriers
ANZ Bank sponsors Dylan Alcott, champion wheelchair tennis player. With more Grand Slam wins under his belt than Andre Agassi, the brand thought it was about time Dylan was put on an equal pedestal to his able-bodied counterparts. So, in partnership with Nike, it made him the first ever wheelchair athlete in history to be honoured with his own Player Exclusive Nike sneakers - with his own Jordan-esque Nike logo. Dylan wore the shoes throughout the 2019 Australian Open, sending a powerful message of inclusion to disabled individuals everywhere.
- PRUse of Talent & Influencers
- MediaUse of Collaboration
Country
- Australia
Client
- Australia and New Zealand Banking Group
- ANZ Bank
Chief Creative Officer
- Paul Reardon
Creative Director
- Matt Stoddart
Senior Copywriter
- Rob Hibbert
Senior Art Director
- Mark Jones
Head of Art
- Eric Benitez
Regional Group Head
- Ricci Meldrum
Creative
- Cathryn Reed
Executive Planning Director
- Jeff Malone
Planning Director
- Alex Horner
Project Manager
- Tania Babiolakis
Producer
- Zoe Watts
- Wiktor Skoog
Designer
- Eric Benetiz
Chief Marketing Officer
- Sweta Mehra
Head of Marketing
- Carolyn Bendall
Brand Marketing Manager
- Rosana Lambardi
- Hayley Smith
Social Media Specialist
- Marnie Benfold
Talent Agent
- Mark Jones
General Manager
- Ashley Reade
Marketing Director
- Andrew Keith
Marketing Manager
- Brett Tamburrino
PR Manager
- Stephanie Gold
Consultation
- Nike Australia
Talent Agency
- The Sports Group
PR Agency
- Thrive PR & Communications
Advertising Agency
- TBWA\Melbourne
ANZ Bank sponsors Dylan Alcott, champion wheelchair tennis player. With more Grand Slam wins under his belt than Andre Agassi, the brand thought it was about time Dylan was put on an equal pedestal to his able-bodied counterparts. So, in partnership with Nike, it made him the first ever wheelchair athlete in history to be honoured with his own Player Exclusive Nike sneakers - with his own Jordan-esque Nike logo. Dylan wore the shoes throughout the 2019 Australian Open, sending a powerful message of inclusion to disabled individuals everywhere.