Fix the World
What do you do when the world seems more out of sorts than ever? Dig a huge hole and feed the world a giant Snickers, then take credit for anything good that happens. Drawing on growing public sentiment, the integrated campaign aimed to Fix The World on a massive scale. Teasers identified modern problems, a Guinness Record-breaking Snickers was built, and a Super Bowl ad dropped a giant Snickers into the earth to fix it all. Then Snickers took credit for various good things in the world through traditional and non-traditional media.
- IntegratedIntegrated/Large Business (over 500 employees)
- IntegratedEarned Media/Large Business (over 500 employees)
- Film AdvertisingSocial Commercials over 30 seconds
Country
- United States
Production Company
- MJZ New York
Client
- Mars
Executive Creative Director
- Peter Kain
- Gianfranco Arena
Creative Director
- Scott Mahoney
- Dan Oliva
- Charlotte Adorjan
- Matt Swinburne
Art Director
- Alan Wilson
- Morgan Hoff
Writer
- Diccon Driver
Copywriter
- Larissa Magera
Head of Production
- David Rolfe
Group Executive Producer
- Amy Wertheimer
Associate Producer
- Sarah Knowlton
Music Producer
- Julia Millison
- Melissa Chester
President
- Kirsten Flanik
Global Business Director
- Susannah Keller
- Julien Lemoine
Senior Account Director
- Luke Slater
- Lisa Piliguian
Account Director
- Phillipa Field
- Tani Corbacho
Account Manager
- Elizabeth O'Connor
Account Executive
- Jacob Plastina
Client Partner
- Richard Moloney
Chief Marketing Officer
- Crystal Rix
Group Planning Director
- Christina Stoddard
- Annemarie Norris
Planning Director
- Brian Brydon
Strategy Director
- Nicola Wilson
Director
- Tom Kuntz
Editing Company
- Mackenzie Cutler
Sound Mix
- Heard City
Visual Effects Company
- The Mill
Chief Creative Officer
- Alex Grieve
- Greg Hahn
- David Lubars
Advertising Agency
- AMVBBDO London
- BBDO New York
- AMV BBDO
Colour Grading
- Company 3
Music & Sound Company
- We Are Walker
What do you do when the world seems more out of sorts than ever? Dig a huge hole and feed the world a giant Snickers, then take credit for anything good that happens. Drawing on growing public sentiment, the integrated campaign aimed to Fix The World on a massive scale. Teasers identified modern problems, a Guinness Record-breaking Snickers was built, and a Super Bowl ad dropped a giant Snickers into the earth to fix it all. Then Snickers took credit for various good things in the world through traditional and non-traditional media.