Expensify This
Expensify is an expenses app that lets users simply snap a photo of their receipt to get reimbursed. To get people to try it, Expensify created the world’s first music video you can expense, with a big-spending rapper and Grammy winner. It features $500,000 worth of receipts for viewers to expense by snapping a photo using the Expensify app. The original track, EXPENSIFY TH!$, became the number one trending hip hop song on Vevo and YouTube, and resulted in a massive 1,400% increase in new users
- IntegratedIntegrated/Medium Business (50-500 employees)
- Film AdvertisingInteractive Film Advertising
Country
- United States
Client
- Expensify
Production Company
- Biscuit Filmworks
Executive Creative Director
- John McKelvey
- Hannes Ciatti
- hannes ciatti
Creative Director
- Johan Alrig
- Nick Morrissey
- Ruth Bellotti
Executive Producer
- Holly Vega
- Kristine Ling
Account Lead
- Ed Rogers
Account Services
- Bola Adekoya
Strategy Director
- Francois Grouiller
Strategist
- Tara Fray
Digital Executive Producer
- Paul Aaron
Digital Producer
- Charity Balk
Communications Director
- Christina Peirona
Art Buyer
- Julia Menassa Panev
Senior Designer
- Mariola Bruszewska
Operations Director
- Matt Bonin
Director
- Andreas Nillson
Managing Director
- Shawn Lacy
Visual Effects Company
- Kevin
Editing Company
- Arcade
Chief Executive Officer
- David Barrett
Director of Strategy
- Ryan Schaffer
Head of Marketing
- Joanie Wang
Head of Business Development
- Daniel Vidal
Head of Design
- Shawn Borton
Digital Production
- Wild
Sound Design & Mix
- Barking Owl
Designer
- Sze Wa Cheung
Cinematographer
- Lasse Frank Johannessen
Photographer
- Zach Gold
Photo Producer
- Michael 'Skiny' Power
VFX Supervisor
- Tim Davies
Editor
- Geoff Hounsell
Advertising Agency
- JohnXHannes
Expensify is an expenses app that lets users simply snap a photo of their receipt to get reimbursed. To get people to try it, Expensify created the world’s first music video you can expense, with a big-spending rapper and Grammy winner. It features $500,000 worth of receipts for viewers to expense by snapping a photo using the Expensify app. The original track, EXPENSIFY TH!$, became the number one trending hip hop song on Vevo and YouTube, and resulted in a massive 1,400% increase in new users
Comment from D&AD Community
For me, it was a clear and well-deserved win. Expensify This was big, fun, well-crafted, innovative and a truly inspiring example of an integrated campaign. Plus it did a really good job to sell the product.
— Susan Hosking, Executive Creative Director International, Mother