BECO. #StealOurStaff
BECo, a 166-year-old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK, but BECo is doing its bit - 80% of its staff have disabilities. The more soap it sells, the more jobs BECo creates. But it believes every company could be doing more to reduce the disability employment gap. If BECo’s staff move onto bigger and better things, they can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging to social and OOH.
- DirectDirect Integrated Campaigns
- Packaging DesignPromotional
- DirectDirect Response/Film
- DirectDirect Mail
- IntegratedIntegrated/Medium Business (50-500 employees)
Country
- United Kingdom
Client
- BECO.
- CAMILLA MARCUS-DEW
Production Company
- TBWA\London
Chief Creative Officer
- ANDY JEX
Creative
- TOM GONG
- DAN KENNY
- DUNCAN BROOKS
Head of Production
- POPPY MANNING
Producer
- HOLLY BAKER
Business Director
- DAISY HAMPTON
Account Director
- FLORENCE MACKENZIE
- MAX PHILLIPS
Strategic Planning Director
- KILLIAN KAPFER
Social Media Manager
- SOPHIE ELLIOTT
Head of Design
- AARON MOSS
Designer
- AARON JANAGAL
Business Affairs Manager
- CATH POW
Art Buyer
- LOUISE CRIPPS
- CLAIRE DELAFONS
Photographer
- PHILIP HAYNES
Film Director
- DAN CASTELLA
Executive Producer
- PETE SHUTTLEWORTH
Editor
- DAN FRENCH
Sound Engineer
- JAMES COBBOLD
Sound Producer
- MADDY LEBEL
Post Production Producer
- GUS QUIRK
Grading
- GEORGE NEAVE
Online Editor
- BEN STONEHOUSE
Web Designer
- FIONA JACQUES
Marketing Manager
- DIANE CHEUNG
Advertising Agency
- TBWA\London
Design Agency
- TBWA\London
BECo, a 166-year-old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK, but BECo is doing its bit - 80% of its staff have disabilities. The more soap it sells, the more jobs BECo creates. But it believes every company could be doing more to reduce the disability employment gap. If BECo’s staff move onto bigger and better things, they can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging to social and OOH.
