The E.V.A. Initiative
Most cars are tested on male crash test dummies, but because Volvo has been collecting data since the 1970s - regardless of gender or size - its cars protect all people equally. The E.V.A Initiative sets out to make cars safer for everyone, making Volvo’s safety research available to download in a digital library. EVA is the face behind the facts.
- IntegratedIntegrated/Large Business (over 500 employees)
- DigitalCreative Use of Data
- DirectDirect Innovation
- PRMulti-Market Campaign
- PRIntegrated Campaign
- DigitalIntegrated Digital Campaigns
- IntegratedEarned Media/Large Business (over 500 employees)
Country
- Sweden
Client
- Volvo
Production Company
- New Land
- Forsman & Bodenfors
Art Director
- Leo Dal
- Sophia Lindholm
- Adam Ulvegärde
- Karl Risenfors
Copywriter
- Jacob Nelsson
- Hampus Elfstrand
Account Supervisor
- Magnus Wretblad
Account Executive
- Katarina Klofsten
- Ewa Edlund
Agency Film Producer
- Lena Sellman
PR Strategist
- Maja Bredberg
- Bjarne Darwall
Planner
- Trine Keller-Andreasen
- Daniel Sjöstrand
Web Strategist
- Peter Gaudiano
Web Design
- F&B Inhouse
Designer
- Martin Joelsson
- Ingrid Arnsand Jonsson
Media Agency
- Mindshare
Director
- Laerke Herthoni
Producer
- Joel Rostmark
Director of Photography
- Rasmus Videbaek
Choreography and dancer
- Amy Gardner
Editor
- Johan Söderberg
Executive Producer
- Erik Torell
Sound Design
- Factory Studios
Music
- Without You (feat Kerry Leatham)
Client Supervisor
- Louise Ahlström
Advertising Agency
- Forsman & Bodenfors
Design Agency
- Forsman & Bodenfors
Most cars are tested on male crash test dummies, but because Volvo has been collecting data since the 1970s - regardless of gender or size - its cars protect all people equally. The E.V.A Initiative sets out to make cars safer for everyone, making Volvo’s safety research available to download in a digital library. EVA is the face behind the facts.