This Girl Can
This Girl Can was created in 2015 to help women smash through barriers preventing them from getting active, by sticking two fingers up at judgment. But this alone was not enough. The campaign had to confront how society must change for all women to get moving, while also tackling practical barriers such as money and time. It showed real women defying society’s judgements about periods, menopause, LGBTQ+ and disability inclusion, all with a don't-give-a-damn tone. And via partnerships, clever targeting, and more, This Girl Can put exercise on women’s terms and got nearly three million women moving in England alone.
- IntegratedEstablished Campaigns
Country
- United Kingdom
Client
- Sport England
Production Company
- Partizan London
Chief Creative Officer
- Owen Lee
Executive Vice President
- Sharon Jiggins
Creative Partner
- Al Young
Senior Copywriter
- Sarah Lefkowith
Senior Art Director
- Nicole Chen
Senior Account Director
- Emily Whiteaway
Strategy Director
- Laura Pirkis
Senior Strategist
- Tom Lindo
Chief Production Officer
- Nikki Chapman
Creative Producer
- Russ Mallows
- Hanna Davis
Senior Editor
- Jude Moore
Head of Artwork
- Richard Bagley
Design Lead
- Sarni Strachan
Designer
- Max Fox
Director
- Ali Kurr
Producer
- Rosie Litterick
- Isabella Wakely
Production Manager
- Jack Bristow
Director of Photography
- Molly Manning Walker
Editor
- Matt Nee
Colourist
- Nick Dolby
Flame Artist
- Rob Ellis
- Ian Baker
Audio Designer
- Jamie Thomas
Photographer
- Lauren Maccabee
Casting Director
- Leanne Flinn
Media Planning
- Mediacom
Media Placement
- Carat
PR
- Freud Communications
Advertising Agency
- FCB Inferno
This Girl Can was created in 2015 to help women smash through barriers preventing them from getting active, by sticking two fingers up at judgment. But this alone was not enough. The campaign had to confront how society must change for all women to get moving, while also tackling practical barriers such as money and time. It showed real women defying society’s judgements about periods, menopause, LGBTQ+ and disability inclusion, all with a don't-give-a-damn tone. And via partnerships, clever targeting, and more, This Girl Can put exercise on women’s terms and got nearly three million women moving in England alone.